Establishing an AVA

North Carolina is home to five American Viticultural Areas: Yadkin Valley, Swan Creek, Haw River Valley, Upper Hiawassee Highlands and Appalachian High Country.

Establishing AVAs can be a lengthy process and is regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB)

To start the process, you must petition the TTB about establishing an AVA with a letter that includes: 

  • Evidence the area is known by the proposed name
  • Historical or current evidence the proposed boundaries of the viticultural area are correct
  • Evidence the geographical features of the area produce growing conditions which distinguish the proposed area from surrounding areas
  • A narrative description of the boundaries based on features which can be found on United States Geological Survey (USGS) maps of the largest applicable scale
  • A copy of the appropriate USGS map(s) with the boundaries marked in any prominent color. These maps are sold by commercial dealers and by the USGS (1-800-HELP-MAP).

For more rules and information about establishing an AVA, visit the TTB.